Short answer: ChatGPT can only name a WordPress site it is allowed to crawl and can understand. Allow OAI-SearchBot in robots.txt, put a plain sentence near the top of your home page that says what you do, for whom and where, add Organization or LocalBusiness schema, answer the questions your buyers ask on your own pages, and make sure other trusted sites mention you. Then ask ChatGPT those questions yourself and note whether you appear.
Step 1: let ChatGPT's search crawler in
OpenAI runs separate crawlers. Per OpenAI's docs, OAI-SearchBot is used for search, and sites that opt out of it are not shown in ChatGPT search answers. GPTBot is used for training, and blocking it says your content should not be used to train models. ChatGPT-User visits a page when a person asks ChatGPT about it.
Open https://yourdomain.com/robots.txt and look for lines that block OAI-SearchBot, or block everything with "User-agent: *" and "Disallow: /". Security and SEO plugins sometimes add AI blocking with one switch, so check their settings too. Also make sure your firewall or CDN does not challenge bots with a captcha page.
Step 2: say what you do in plain text
An AI assistant answering "best family dentist in Haifa open on Sunday" needs a page that states those facts in words. Check your home page and each service page:
- The first heading and first paragraph name the service, the city or area, and who it is for.
- Prices, opening hours, areas served and booking options are in text, not only in an image or a slider.
- Each service has its own page with its own title and meta description.
- Your business name, address and phone number match everywhere they appear.
A theme that puts the main message in a background image looks fine to people and says nothing to a crawler.
Step 3: add business schema and an FAQ
Structured data tells machines who you are without guessing. Most SEO plugins, including Yoast and Rank Math, can output Organization or LocalBusiness schema from settings you fill in. Then add a short FAQ to the pages that matter, with the questions buyers really ask: price ranges, how long it takes, whether you serve their area. Write direct one or two sentence answers that an assistant can quote.
Step 4: be mentioned where buyers look
Assistants that search the web lean on what other sites say. Keep your Google Business Profile complete, get listed in the directories of your trade, and earn mentions in local press or partner sites. Reviews on public platforms help people and are visible to crawlers. There is no shortcut here, and anyone selling guaranteed AI rankings is guessing.
Step 5: add llms.txt, and keep it short
An llms.txt file gives AI tools a short map of your main pages. It will not get you named on its own, but it takes minutes. Our guide to llms.txt on WordPress covers Yoast, other plugins and doing it by hand.
How do I check whether ChatGPT mentions me?
Write down five to ten questions a buyer would ask, in their words. Ask each one in ChatGPT with search on, in a fresh chat, more than once, because answers vary. Note whether you are named, whether the description is right, and which sites are cited instead of you. Those cited sites tell you where to be listed. Repeat the same questions every month so you can see a trend.
Where Persqo helps
Everything above can be done by hand. Persqo makes it faster and keeps checking:
- The Persqo plugin for WordPress applies one-click fixes inside WP admin, each with a preview and Undo: your home page title and meta description, Organization or LocalBusiness schema, llms.txt, and an FAQ block with FAQPage schema built from the questions AI was asked.
- A Persqo GEO scan asks ChatGPT, Perplexity and other engines your buyers' questions, measures how often each one mentions and cites you, and checks whether AI crawlers can read your site. The first scan is a one-time $5.
Start with the free check to see your site the way a visitor does.
Sources
- Overview of OpenAI crawlers, OpenAI docs, checked November 6, 2026
- AI features and your website, Google Search Central, checked November 6, 2026
- Introduction to structured data markup, Google Search Central, checked November 6, 2026
- How to enable llms.txt with Yoast SEO, Yoast help center, checked November 6, 2026
Last updated: November 6, 2026.
Questions people ask
Why doesn't ChatGPT mention my business?
Usually one of three reasons: its search crawler cannot read your site, your pages do not say plainly what you do and where, or other sites rarely mention you. Check robots.txt for OAI-SearchBot first, then the text on your home and service pages.
Should I block GPTBot on WordPress?
That is your choice, and it does not decide search visibility. OpenAI's docs say GPTBot is for training and OAI-SearchBot is for search. You can disallow GPTBot and still allow OAI-SearchBot so ChatGPT search can show your pages.
Does schema help with ChatGPT?
It helps any reader, human or machine, understand who you are, and Google documents how it uses structured data. No AI company has said schema alone gets you recommended. Add Organization or LocalBusiness schema and keep it consistent with your visible text.
How long does it take for ChatGPT to notice changes?
OpenAI's docs say robots.txt changes can take about 24 hours to apply to its search crawler. New text has to be crawled before it can be used, and mentions on other sites build up over months, so check again after a few weeks rather than daily.