Short answer: Profound is an AI marketing platform: it tracks how brands appear across AI answer engines and runs an "AI Marketer" that finds opportunities, drafts content, social posts, and sponsored answer creative, and stages them for approval. Persqo GEO is a focused scan: it measures whether ChatGPT, Perplexity, and Claude mention and cite your brand, checks whether your site is readable and quotable for AI, and gives fix prompts. If you need an enterprise marketing platform with agents, Profound is built for that. If you want a low-cost, fix-oriented GEO check of your own site, Persqo GEO is built for that.
What does Profound do?
According to its own site, Profound describes itself as "the AI marketing platform" and offers:
- Monitoring of brand presence in AI platforms including ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, DeepSeek, and Google AI Overviews, with product areas named Answer Engine Insights, Prompt Volumes, Shopping, and Agent Analytics.
- Measurement method: structured prompts across AI platforms, analyzing where and how the brand appears, tracking citations, sentiment, ranking, and competitive presence.
- An AI Marketer that "identifies the work worth doing, drafts it, and pings you for approval": rewriting pages, creating content and social posts, writing sponsored answer creative, tracing inaccurate claims to publishers, and producing launch assets.
- Agent analytics: tracking AI-sourced traffic and attribution across domains, with integrations including Cloudflare, Vercel, AWS, Fastly, Akamai, Google Analytics, and WordPress.
- Plans: a free Trial (50 prompts run daily for 7 days on ChatGPT, Gemini, and Google AI Overviews, with limited AI Marketer credits) and a custom Enterprise plan (up to 9 answer engines, SSO/SAML, SOC 2 compliance, dedicated support).
What does Persqo GEO do?
Persqo GEO shows how AI search sees your brand. According to persqo.com/geo:
- It asks 12 real buyer questions for your category on ChatGPT and Perplexity (twice each) and Claude (once). Gemini is available on Pro and above.
- It measures mentions (how often each engine names your brand) and citations (how often engines link to your site, and which sites they cite instead).
- It checks on-site readiness: whether AI crawlers may read your site in robots.txt, whether you have an llms.txt, and whether pages carry structured data.
- It rates answerability: how easily an assistant could quote your pages (a direct answer near the top, concrete facts, question-style headings).
- It combines these into one GEO score from 0 to 100 (visibility 60%, on-site 25%, answerability 15%).
- Each scan comes with findings and fix prompts, and the next scan confirms fixes you marked as implemented. Score history, scan comparison, and read-only share links are included.
- GEO scans can also be started through Persqo's MCP server and API, not only testing runs.
- GEO measures how often AI engines mention and cite your brand; it does not track the traffic they send.
- Priced by sessions per month, not seats; invite your team. Each GEO scan uses 5 sessions from the plan quota.
- Pricing: the first GEO scan is $5, one time; after that each scan uses 5 sessions from your plan quota. GEO is never free.
Persqo is also a testing company: its persona agents use your web app like real customers, and UI/UX tests start with 3 free sessions.
Persqo GEO vs Profound at a glance
- Core idea: Profound: AI marketing platform with monitoring and an AI Marketer. Persqo GEO: GEO scan with a score, findings, and fix prompts.
- Engines: Profound: Up to 9 answer engines on Enterprise; Trial: ChatGPT, Gemini, Google AI Overviews. Persqo GEO: ChatGPT, Perplexity, Claude; Gemini on Pro and above.
- Metrics: Profound: Citations, sentiment, ranking, competitive presence. Persqo GEO: Mentions, citations, on-site readiness, answerability.
- Content creation: Profound: AI Marketer drafts pages, content, social, and ads for approval. Persqo GEO: Fix prompts per finding.
- Traffic attribution: Profound: Tracks AI-sourced traffic via CDN and analytics integrations. Persqo GEO: GEO measures how often AI engines mention and cite your brand; it does not track the traffic they send.
- Enterprise security: Profound: SSO/SAML and SOC 2 compliance on Enterprise. Persqo GEO: SSO, RBAC, audit logs and retention are on the Enterprise roadmap, not available today. No SOC 2 audit.
- Start: Profound: Free Trial (7 days). Persqo GEO: First scan $5, one time.
When Profound is the better choice
Profound is likely the better fit if you:
- Need tracking across many answer engines (up to 9 on its Enterprise plan), regions, and languages.
- Want an AI agent that drafts and stages content, social posts, and sponsored answer creative for your marketing team.
- Want AI-sourced traffic attribution through your CDN or analytics stack.
- Need enterprise requirements Profound lists, such as SSO/SAML and SOC 2 compliance, and a dedicated specialist.
Persqo GEO does not create marketing content or run ad campaigns. GEO measures how often AI engines mention and cite your brand; it does not track the traffic they send. SSO, RBAC, audit logs and retention are on the Enterprise roadmap, not available today. No SOC 2 audit.
When Persqo GEO is the better choice
Persqo GEO is likely the better fit if you:
- Want a single 0 to 100 GEO score that also covers on-site readiness (robots.txt access for AI crawlers, llms.txt, structured data) and how quotable your pages are.
- Want each finding to come with a fix prompt, and the next scan to confirm the fix.
- Want to start with one low-cost scan ($5) before committing to a plan.
- Also want your web app tested by persona agents that behave like real customers, in the same account.
Can you use Profound and Persqo together?
Yes. A dedicated AI visibility platform can track many prompts over time, while a Persqo GEO scan checks whether your own site is readable and quotable for AI assistants and gives fix prompts for it.
How to try Persqo
- Start a GEO scan: the first scan is $5, one time.
- Testing your app too? Get 3 free tests: 3 UI/UX test sessions, no card. (These cover UI/UX tests only, not GEO.)
- Or run a free check with no signup on your app.
Questions people ask
Is Persqo a direct replacement for Profound?
Not for every team. Profound is a broader AI search platform. Persqo GEO is a focused scan of mentions, citations, on-site readiness, and answerability, with fix prompts. Choose by the depth of tracking you need.
Which AI engines does Persqo GEO check?
ChatGPT, Perplexity, and Claude on every scan. Gemini can be added on Pro and above.
Is Persqo GEO free?
No. The first GEO scan is a one-time $5, and each later scan uses 5 sessions from your plan quota. Only UI/UX tests are free: 3 free test sessions, no card.
Is a GEO scan exactly what users see in ChatGPT?
No. Persqo's scan uses each engine's API with web search, which approximates the consumer apps, so each question is asked more than once and results are reported as rates.
How does Profound measure AI visibility?
Profound states it runs structured prompts across AI platforms and tracks citations, sentiment, ranking, and competitive presence. Its Trial covers 50 prompts daily for 7 days on ChatGPT, Gemini, and Google AI Overviews.
Does Profound have a free trial?
Yes. Profound's pricing page lists a free Trial with limited AI Marketer credits and 50 prompts run daily for 7 days. Enterprise pricing is custom.
Can I use both tools?
Yes. Profound can cover ongoing tracking at scale, and a Persqo GEO scan gives an on-site readiness check with fix prompts you can hand to a coding agent.